Good SEO is Strategic Rather than a Tactical Practice
December 12 2016
Written by Laura S. Correa and from
Overblog
Right from its very start, SEO has been regarded as a tactical methodology to market the businesses. It has been considered as a combination of methodologies such as keyword research, link building, site optimization and many more. However, SEO is not just about the tactics. It’s more of a strategic nature, and this concept about SEO has been enforced by the consistent updates by Google. Indianapolis SEO guidelines since the inception of SEO have been suggesting about its strategic nature. The reason tactical SEO had earned success in the past is that most of the people had been exploiting loopholes that existed in Google. And now since Google has taken effective measures to counter the black-hat and purely tactical practices, people have started to realize about the true nature of SEO.
With that said, it is worth mentioning the strategic impact of strategic SEO.
While it’s a good way to start digital marketing with a PPC campaign, relying majorly on paid search can eat a huge chunk from your budget. With an effective SEO strategy, you can actually save huge costs that would have gone with the insufficient amount of clicks coming as a result of a PPC campaign. Working on effective SEO strategy can help you free your budget allocated for the paid search.
With organic and sensible SEO strategy, you can make the best use of any digital marketing opportunity, which can become a part of competition if you don’t go for it. Similarly, if you have come across a scenario in which your keywords face a competition, it’s the effective SEO that can help you to keep up.
Although SEO and PR don’t seem to have much in common but, after the Google’s updates in recent years, both these areas seem to converge at the point of accomplishing the main objective, i.e. an extended visibility and clients’ favorable opinion. With that said, SEO firms are now paying attention towards hiring PR experts and PR companies seem to employ SEO services to make combined marketing efforts. In this scenario, the strategic results can be achieved only if you are working on a robust SEO strategy.
It’s pretty natural for the searchers to make online searches after getting inspiration from other media channels such as TVs, newspaper etc. This is the pretty big reason that Google had to make its search algorithm more dynamic in order to be able to quickly and effectively answer what users ask. What it means for you is that you should keep an eye on other channels in order to quickly transform and adjust your discoverability according to the changes in trends.
By looking at search engine trends, you can do a thorough analysis in order to predict what new product or service is going to be a hit in near future. You can use this data to make an effective marketing strategy for the product, which you have manufactured but you are willing to produce in the coming day.
